Google Updates Adwords Algorithm For Top Spot Placement
Tweet Google recently announced changes to the algorithm that determines which ads are placed above the organic search results. In the past your CPC (Cost-Per-Click) in each auction was a major factor...
View ArticleShould I DKI?
Tweet One of PPC’s most interesting features is Dynamic Keyword Insertion (DKI), which lets you automatically insert the keyword phrase users search for into your PPC ads. DKI is a good tool to use to...
View ArticleCan PPC Survive?
Tweet I have to be honest. As a PPC guy, I’ve often wondered how long the medium can survive. Maybe it’s just paranoia about staying employed. But with the search engines constantly looking to expand...
View ArticleRudy Giuliani Can Rest Easy
Tweet The folks over at Reddit are conspiring against presidential candidate Rudy Giuliani, who’s currently using PPC ads to display on such keywords as "immigration," "tax cuts," and "ethanol fuel."...
View ArticleLess Than Thrilled…
Tweet I’ll be the first to admit that when I was asked to take over our smaller pay-per-click clients, I was less than thrilled. However, while I was starting to "get" it, the idea of number...
View ArticleReputation Management – A Necessary Evil
Tweet Recently while tackling a reputation management case for a client, I discovered several key points. First the client is often in an emotional state, wanting to get immediate retaliation and...
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